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The Web Content Accessibility Guidelines address how to make a large variety of Web features accessible, rather than recommending that sites be dull or boring. The goal is to ensure that all kinds of Web sites, including multimedia, work well for all users. In general, accessible Web sites don't need to be designed to be very different. They just need to be designed to be flexible; flexible so that users can operate them in different ways (with keyboard and mouse), and flexible so that they transform gracefully into intelligible and useful pages if particular technologies are not supported, or cannot be used by particular users or browsers.

Many features of the guidelines will actually improve usability of Web sites for non-disabled users, by ensuring that sites are more easily navigable, and that they can be accessed through a variety of different kinds of devices.

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